In 1992, the business was known as distributorship, and Aquamarine Distribution Limited (ADL) was appointed as the distributor of Gillette, and Kodak Consumer Imaging, and International Brands Limited (IBL) as the distributor of Procter & Gamble. Starting from Importation, Freight Management, Customs Clearance, Warehousing, efficient sales-to-cash cycle and effective billing and management of credit risks. Nationwide retail distribution network reaching over 165,000 retail outlets including 50,000 pharmacies and catering to nearly 3 million consumers.
One Central Distribution Center at Dhaka with 18 regional distribution centers all across the country ensuring STR (Stock Turnover Ratio) driven replenishments at the outlets.
MGH’s over 20 years of Contract Logistics relationship with Procter & Gamble has not only helped P&G reach more consumers, however, the learnings from current best practices of P&G from various emerging markets have helped grow major P&G business categories, eliminated the “middlemen” third party stockists. Now MGH’s contract logistics subsidiary, IBL has separately spun-off its owned stockist units, establishing stock points at major markets with the support of trained sales force, and executing direct sales-to-cash cycle with the Modern as well as Mom, and Pop retailers.
In February 2014, ADL was awarded the contract logistics business of Sanofi Aventis in Bangladesh with seamless takeover of entire Sanofi’s continuing operations of 12 branches all across Bangladesh. Within a record span of 150 days from the beginning of operations, ADL expanded their branches by 50% with inauguration of 6 more branches, hence bringing the total number of operational branches to 18.
All of the branches are equipped with sales counters for customers remain open 24/7, ensuring accessibility to Life Savings Sanofi products almost at majority of the neighborhoods in Bangladesh.
Sanofi Bangladesh Limited is an enterprise of Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, as of 2014 the world's fifth-largest by prescription sales. The company was formed as Sanofi-Aventis in 2004 by the merger of Aventis and Sanofi-Synthélabo, which were each the product of several previous mergers.
It changed its name to Sanofi in May 2011.Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical drugs principally in the prescription market, but the firm also develops over-the-counter medication. The company covers 7 major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis and vaccines (it is the world’s largest producer of the latter through its subsidiary Sanofi Pasteur).
Joint Business Planning: Joint business planning with the customers to forecast, and project volume based on STR of major outlets, thus eliminating the need of the brand owner to physically import, clear customs, warehousing, sales, merchandizing and finally reaching the targeted outlets.
Complete Visibility from Retailing to Replenishment: MGH has implemented SAP software all across the Contract Logistics business process in addition to Freight Management modules currently run on SAP platforms all across India, and Bangladesh. Our entire ERP is powered SAP HANA, which offers the fastest in-memory computing.